There’s a new chapter ahead for NY NOW—and it’s designed with you in mind.
Rockview Management Group, led by industry veterans Dorothy Belshaw, William Lacey, and Karen Olson, has officially acquired NY NOW and is reimagining the show for the next generation of retail.
For more than 100 years, NY NOW has been a destination for product discovery. Now, we’re rebuilding it to be something more powerful:
A smart, relevant marketplace for today’s buyer.
As we transform the show beginning with the upcoming August show, you’ll experience a refreshed NY NOW—one that is focused, efficient, and expertly aligned with how you actually buy.
Here’s what’s changing:
- A compelling collection of in-demand brands
A sharp mix of established and emerging brands that customers are actively seeking in stores.
- A productive market experience
A reimagined show floor designed to help you find what matters—faster.
- Meaningful connections
An environment built to support real conversations and real buying decisions.
- A renewed focus on buyer value
Everything we are building is centered on helping you source smarter and grow your business.
Save the date
August 2–4, 2026
Jacob K. Javits Convention Center, New York City
This will be the first NY NOW under new ownership—and the beginning of a new era for the industry.
As part of our relaunch, we are focused on delivering a more modern, high-quality marketplace experience—one that prioritizes relevant brands, efficient discovery, and real business outcomes for buyers.
The New NY NOW is being built to deliver:
- Products that excite your customers
- Brands that drive sell-through
- A market experience that respects your time
Be part of what’s next
We’d love to welcome you back—or introduce you to a new NY NOW for the first time. Check us out online for more information at nynow.com
We’re excited to bring this next chapter to life—and we hope to see you in New York this August.
Warm regards,
Karen Olson
Chief Marketing Officer
Rockview Management Group
Owners of NY NOW
Kolson@rockviewmg.com