Months before Oxford University Press declared “rizz” the 2023 Word of the Year in December, Mario Naric registered the domain name rizzlers. com for 800 Canadian dollars, setting the stage for his cannabis company’s latest brand.
London, Ontario-based Motif Labs launched Rizzlers, a closed-loop vape system, in January.
Now Naric, the company's 31-year-old CEO, hopes the products will repeat some of the success Motif's other brands have achieved so far, particularly with the younger demographic of cannabis consumers.
Motif’s Boxhot brand has Canada's best-selling vape, the 1.2-gram Peach OG cartridge, according to Headset.
Boxhot controls roughly 19% of total vape market share in Canada, data collected by Ontario-based cannabis retail software company HiFyre shows.
Privately held Motif is profitable, Naric says, sharing that the company's annual revenue is CA$85 million.